Yes, we do offer reporting on for our digital marketing services.
We do encourage our clients to regularly access their Google search console and Google Analytics so you can also see the progress made on the search terms and the traffic to the website.
Why Reporting Is Important for Digital Marketing Services
Simply put, reporting is important because it allows you to hold your digital marketing agency accountable for their results. If an agency is not performing up to par, you should be able to see that in their reports. Likewise, if an agency is doing a great job, you should be able to see that as well. Reporting provides a way to gauge the effectiveness of your digital marketing efforts so that you can make informed decisions about your marketing spend.
In addition to accountability, reporting also allows you to track your return on investment (ROI). This is especially important if you are paying for digital marketing services on a monthly basis. By seeing how your investment is performing, you can make decisions about whether or not to continue spending money on those services. If you're not happy with the ROI, then it's probably time to move on and find an agency that can provide better results.
Finally, reporting gives your insight into what's working and what's not working with your digital marketing strategy. This information can be invaluable as you work to fine-tune your approach and get the most out of your digital marketing budget. Without reporting, it would be much more difficult to make these types of adjustments.