Search Engine Marketing Agency (PPC) in Brisbane
Be Seen by the Right People — Right Now.
Search Engine Marketing (SEM) is one of the fastest ways to put your business in front of people actively searching for your products or services. At The ICT Shak, we specialise in creating and managing high-converting PPC campaigns (Google Ads) that deliver instant, targeted traffic to your website. Whether you’re launching a new product, promoting a seasonal offer, or wanting to boost leads quickly, we’re here to help.
If you want fast, measurable results and more qualified leads, SEM is the solution. We’re here to manage it all for you — from strategy through to ongoing management.
Get more leads today - Book free SEM strategy session
What is Search Engine Marketing (SEM)?
SEM refers to paid advertising on search engines like Google and Bing, designed to place your business at the top of search results instantly.
While some marketers use “SEM” to include SEO, in Australia it’s more commonly used to mean pay-per-click (PPC) advertising.
With SEM, you can:
- Appear above organic results immediately
- Target customers searching for exactly what you offer
- Control your budget and track ROI in real time
SEM vs SEO – Which is Right for You?
- SEO builds long-term organic visibility through content, optimisation, and authority building.
- SEM (PPC) delivers fast results but only while your campaign is running.
The best digital strategies combine both — using SEO for sustainable growth and SEM for quick wins and promotional campaigns.
Not sure which you need? Let’s chat – we’ll recommend the right mix for your goals
How Our SEM Process Works
We don’t just “set and forget” campaigns. We actively manage and optimise every step to ensure your ads perform at their best:
- Keyword Research & Competitor Analysis – We target high-converting, commercial-intent keywords.
- Ad Copy Creation – Click-worthy, engaging ads that convert.
- Landing Page Optimisation – Turning clicks into customers.
- Campaign Setup & Targeting – Geo-targeting, device targeting, and audience filters.
- Ongoing Optimisation & Reporting – Continuous improvement for maximum ROI.
PPC Management Services
Maximise your ROI with with accurate conversion reports measuring traffic originating from all platforms, not just the PPC campaigns.
No two businesses are alike. Therefore, before we commence on any SEM campaigns we like to meet with you to define your goals and determine that best way we can assist you achieve optimum results.
Our SEM & PPC Services Include:
âś… Google Ads Setup & Management
âś… Meta Ads (Facebook & Instagram)
âś… Lead Generation Campaigns
âś… Display & Remarketing Ads
âś… Campaign Optimisation & Reporting
âś… Website Updates to Support Campaigns
Why SEM & PPC Advertising?
✔ Fast results – Reach customers now
✔ Targeted reach – Ads shown to your ideal audience
✔ Clear reporting – See where your budget goes
✔ Flexible budgets – Start small and scale as you grow
Don't Just Take Our Word for It
Margaret knows her stuff and will get you and your business known. Great service and refreshing to deal with a real person.
Darius Gold
Why Brisbane Businesses Choose The ICT Shak for SEM
We work with Brisbane businesses every day to make their marketing dollars work harder.
✅ Local expertise – We understand Brisbane & Redlands markets
âś… Certified Google Ads professionals
✅ Transparent reporting – Know where every dollar goes
✅ ROI-focused approach – Leads and sales, not just clicks
✅ Flexible budgets – Campaigns tailored to your spend
Start generating leads in days, not months – Book your free consultation
Don't Just Take Our Word for It
Margaret is very professional and takes the time to listen. Found THE ICT SHAK extremely helpful with moving forward with Website ideas and google. Thank you
Lee Seitz
Best Practices for a High-Performing SEM Campaign
Our PPC strategies follow proven best practices:
✅ Target commercial intent keywords (“buy”, “hire”, “book now”, “services in Brisbane”)
âś… Use negative keywords to avoid irrelevant clicks
✅ Add ad extensions – site links, call buttons, location info
âś… Improve Quality Score to lower CPC costs
âś… Run retargeting ads to convert past visitors
Start generating leads in days, not months – Book your free consultation
Local Marketing Strategies to Boost Your Search Engine Visibility
At The ICT Shak, we understand that no single strategy works in isolation. The most successful businesses use a mix of marketing strategies — combining Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and broader digital marketing services to achieve both immediate and long-term results. We help Brisbane businesses build visibility through paid advertising like Google Ads and Meta Ads, strengthen organic search presence with SEO, and support ongoing growth through content marketing, website updates, and targeted campaigns. This integrated search marketing approach is designed to drive more website traffic, generate quality leads, and deliver a stronger return on investment by ensuring all your marketing efforts work together for consistent, measurable outcomes.
Digital Marketing Services for SEO
Integrated Strategies for Sustainable Growth.
SEO works best when it’s part of a bigger digital marketing strategy. We offer holistic digital marketing services to support your SEO goals and help you achieve long-term, sustainable growth. From content marketing to website updates and conversion optimisation, we ensure all parts of your online presence work together to deliver results.
Our digital marketing services include:
âś… Website Content Management
âś… Blog Strategies
âś… Landing Page Optimisation
âś… Email Marketing Support
âś… Analytics & Reporting
Whether you need SEO services, SEM, or a complete digital strategy, The ICT Shak provides the right solutions to help your Brisbane business grow.
Search Engine Optimisation (SEO) Services
Build Long-Term Organic Visibility.
While SEM delivers fast, paid results, Search Engine Optimisation (SEO) builds your organic visibility over time. At The ICT Shak, we offer SEO strategies to help Brisbane businesses strengthen their search rankings and attract more visitors through non-paid channels.
Our SEO services include:
âś… On-Page Optimisation
âś… Technical SEO Audits
âś… Content Strategies
âś… Keyword Research
âś… Ongoing SEO Management
Combining both SEO and SEM ensures your business is visible now and into the future.
Search Engine Marketing - Book a Discovery Call!
Frequently Asked Questions About SEM (PPC)
Q: What is the difference between SEM and SEO?
A: SEM (Search Engine Marketing) is paid advertising, such as Google Ads, that shows your business at the top of search results instantly. SEO (Search Engine Optimisation) is about improving your website’s organic rankings over time. Many Brisbane businesses use both to get fast results and long-term growth.
Q: How much does PPC cost in Australia?
A: PPC pricing depends on your industry, competition, and location. In Brisbane, cost-per-click (CPC) can range from $1 to $15+. At The ICT Shak, we optimise your campaigns to lower CPC while increasing your return on ad spend.
Q: How quickly can I see results with SEM?
A: SEM can start driving traffic to your website within hours of launching your campaign. We’ve helped local businesses see leads and enquiries come in the same day their ads go live.
Q: Which platforms are best for SEM?
A: Google Ads is the most popular for Brisbane businesses because it captures people actively searching for your services. We also run campaigns on Bing Ads where it suits your audience.
Q: How do I know if my SEM campaign is working?
A: We provide detailed, easy-to-read reports showing clicks, conversions, and ROI. You’ll see exactly how many leads you’ve received and how much you’ve spent.
Q: Can you run SEM campaigns for small businesses?
A: Absolutely. We work with budgets of all sizes, from local start-ups to established enterprises. Our focus is on delivering measurable results, no matter your spend.
Let’s create a campaign that gets you more leads, faster.
Call us today on 07 3103 3133 or Book your free SEM consultation now
While the PPC campaigns are working for you it is time to work on your Organic Search results
You can do this in various ways, whether you do it in-house or you engage us to do it for you, we will be there accompanying you in the process.
Search Engine Optimisation Localised Search Content Marketing
