In today's competitive marketplace, establishing your own distinguished identity and style is of utmost importance. Here, graphic designing can help you to create an authority in the market by strengthening your identity and generating awareness. Canva is a great graphic designing tool that can make the process of customising graphics more easily and more effectively.
What is Canva?
Canva is a graphic designing tool that comes with many user-friendly features and functionalities. This tool has been designed with an aim to help users create engaging content that can be shared across a variety of platforms. With Canva, you can design social media graphics, newsletters, brochures, portfolios and many other collaterals effortlessly and quickly.
Canva is one of the digital marketing platforms that can be operated on both desktop and mobile. It has a collection of a variety of templates and imagery along with colours, fonts, GIFs, etc. to make your customised design smart and lively. So, if you are looking for a tool that can help you with quality branding using graphics and images, consider taking advantage of Canva. The tool may help you to create a unique brand personality and drive a better return on investment for your business with simple yet effective designs.
Reasons To Use Canva
Canva is an amazing tool for designing graphics and imagery for your marketing campaigns. In today's digital media realm, it's important for your business to produce engaging content that resonates well with your audience. Creating boring graphics might not do the trick. Anyway, with Canva, even an amateur designer can create aesthetically pleasing graphics that may help you to grow your brand across different digital platforms.
In this article, we will talk about some of the reasons why you should use Canva to amp up your marketing efforts.
Create A Unique Brand Identity
With a simple yet relevant graphic design, a small business can create its own distinguished style in the market. Unique graphic designs across different digital platforms along with creative taglines might help you generate more brand awareness amongst your audience. However, hiring a professional graphic designer can be a costly affair for small businesses and startups. In such a scenario, you can consider using Canva for designing unique social media graphics, presentations, posters, etc. to build a strong identity in the market. With this effective graphic designing tool, you can now build a strong connection with your audience and stay ahead of your competitors more easily than ever.
Create Different Types of Content
To stay ahead of your competitors and draw the attention of your potential audience, consider creating a variety of content types. Canva is one of the graphic designing tools that comes with endless possibilities and can elevate your graphic content to the next level. It is a platform that allows you to create imagery content for different digital and social media platforms. No matter if you are customising marketing collateral for Facebook or Instagram, this amazing tool has the correct dimensions for each of them.
Canva has a vast image library with more than 200,000 images to choose from. With this amount of imagery stock, it's truly easy for you to pick the perfect image for your marketing collateral. Apart from its own stock, you can upload images and videos directly into Canva to create a relevant illustration. Even if you want to add words to your illustration, you can do it effortlessly. The platform has several fonts to choose from. So, with Canva, you can now choose the right font style to define your brand identity more prominently.
Not feeling confident to create a graphic from scratch? No worries! Canva allows you to access a large variety of templates so that you can bestow a professional touch on your design. Though these templates are predesigned, you can always customise them with your brand colours, fonts and images and make those illustrations relevant to your brand image. Apart from themes, you can make our illustration more lively with stickers and swift animations.
Help Stay Organised
While designing exquisite graphics for marketing campaigns, it's important to store them in a safe and organised place. While sharing those collaterals on different platforms, ensure that you can access them easily. Canva is a very functional graphic designing platform. It not only allows you to craft creative graphics but also lets you keep them in in-built design folders. Even if you are running different campaigns, you can create a folder for each one and save those graphics effortlessly. With these organised folders, you can access those graphics easier than ever.
There's a FREE Version
Yes, you read it right!
Canva has a FREE version. Here, the best part is that it's not a limited time offer. With the FREE version, you can create and publish appealing visual content over different social media platforms. However, this FREE version gives you limited access to this tool's features and functions. To access even more features and spice up your visual content, you may upgrade to CanvaPro. CanvaPro charges you $17.99 per month or $164.99 per year.
Conclusion
Visual content plays a very important role in branding. High-quality, relevant images and graphics improve your engagement rate than just texts. Thus, to create a unique identity in the market and attract more customers to your business, consider creating pleasing graphics and images for your marketing campaigns. Canva is a very easy-to-use graphic design tool for small businesses. With this tool, you can create beautiful visual content in minutes. The tool has a variety of features to spice up your visual content that will attract your targeted prospects.
